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Long-form thinking on why digital products get adopted.

A curated collection of essays on digital adoption, customer experience and trust in banking, insurance and wealth. Published here first, then shared on LinkedIn — a library of thinking built one considered piece at a time.

Latest essay

Campaigns work best when served hot

I had a good idea about summer. It got so grilled in approvals that by the time it was served, the audience was full. On what we lose when we confuse the deck with the campaign.

NEHA POWAR  ·  6 MIN READ  ·  JULY 2026
SEASON BEGINSROUND 1ROUND 2ROUND 3CAMPAIGN RUNS +20%

More essays are on the way. I publish here first, then share on LinkedIn — one considered piece at a time, rather than a feed.

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New essays go out on LinkedIn

I publish each piece here first, then share it with my network on LinkedIn. Follow along there for new thinking as it's published.

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